25th International Gourmet Club Exhibition 2011 – Workshop of the senses. «SPANISH BREAKFAST»

On this occasion, the gourmet exhibition was the place chosen to present the «Spanish Breakfast» initiative through close collaboration with nutritionists and prestigious chefs; the aim of the campaign centred on updating the format of the traditional Spanish breakfast, combining fresh and healthy products with extra virgin olive oil as a fundamental ingredient. This was an attractive proposal, adapted to new consumer habits.