In 2013 we launched the international campaign, «Enjoy our Olive Oils, Enjoy Spain». How was this campaign disseminated? With a simple recipe: wanting to enjoy life, accompanied by three quarters of joy, a good dose of family and friends and a dash of spontaneity. As a requirement: season with reflections of the Mediterranean, the colour of the Andalusian sun, the sturdy shade of an olive tree, centuries-old buildings, church bells, heavenly beaches, the scent of a home-cooked meal fresh from the oven. With this message we wanted to show that there is no single recipe for enjoying the Spanish lifestyle, but a thousand unique recipes, which can stimulate our senses and enrich our feelings. We also wanted to show that our olive oils carry the secret of happiness in their DNA: a tasty and healthy life.
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