Presentation of the Olive Oil AVE

Olive Oils from Spain and Renfe present an AVE high-speed train with a vinyl wrap of the image of the “Olive Oil World Tour. Olive Oil Makes a Tastier World” campaign. The cars and locomotives of one of the high-speed trains that connects the cities of Madrid and Seville have been customized with the image from this campaign. This initiative has also been extended to the cafeteria interiors on all AVE trains running between Madrid and Seville. These actions will be reinforced by handing out thousands of extra virgin olive oil samples to passengers. The initiative will also include creative dynamics that will be broadcast on giant screens in the stations.