The Taste of Maximum Quality» is an original and direct digital campaign aimed at spreading knowledge in the United States about Spanish Olive Oil, its uses and versatility in both Spanish and American cuisine. The campaign features real people who tell us about their experience through social networks and a website with anecdotes about their lives, recipes, photos, videos and much more.
Get to know our different varieties of oil, Spanish culture and gastronomy through the eyes of Borja, an American illustrator who has lived in Spain for years. With a Spanish father and an American mother, Borja is the perfect union of both cultures. He and his mother, Trudy, who has also lived in Spain for more than 30 years, tell us about their experiences, their knowledge of our gastronomy and the central role that olive oil plays in their daily diet. Borja and Trudy have made Spanish Olive Oil the basis of their cuisine.
